Digital marketing is not just marketing with the help of digital technologies. Rather, it is the process of utilising the power of the internet to expand your business, gain revenue, receive recognition, and build your tribe.
If Digital Marketing simply meant Internet Marketing, it would limit the scope of various other forms of online marketing such as Personal Branding, Influencer Marketing, Creating Unique Content Experiences, and Building your tribe that is not limited by geographical boundaries.
These types of methods aren’t only used for promotional purposes. It concentrates on establishing connections with the intended audience.
In this article, we will be introducing you to the first 7 types of digital marketing!
Those 7 Digital Marketing Types are-
- Content marketing
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- PPC (Pay per Click) Marketing
- Display Advertising
- Television Advertising
- Audio-visual Marketing
1. CONTENT MARKETING
Content marketing is a productive marketing way that focuses on creating and distributing relevant, valuable and consistent material in order to attract and retain a specific audience — and, finally, to attract profitable customer action.
There are four primary reasons – and advantages – for business organisations to use content marketing:
Sales have increased.
Savings on expenses
Better customers with greater loyalty
Content as a source of revenue
2. SEM (search engine marketing)
SEM is a digital marketing technique that aims to boost a website’s online visibility on search engine results pages (SERP).
This is most commonly seen in the form of search ads that appear above non-paid, or organic, results. Advertisers bid on keywords to secure coveted paid advertising time at the top of the SERP. The winner of the auction is awarded the top spot.
3. SEO (Search Engine Optimization)
Organic results, or “free” traffic as a result of providing relevant, useful content that ranks well on Google, are referred to as SEO.
An effective SEO strategy can help you earn long-term traffic, whereas search engine ads can help you improve your exposure and receive clicks from individuals who are ready to purchase your product. SEO primarily influences two factors: rankings and availability. SEO works by optimising a website’s content, undertaking keyword analysis, and garnering inbound links to boost that content’s ranking as well as the website’s accessibility. While you can usually see outcomes take full effect mostly on SERP once a web address has been scurried and listed by one search engine, Seo services can take months to completely take shape.
4. PPC Marketing (Pay-Per-Click marketing)
Pay-per-click (PPC) advertising is a type of online advertising in which an advertiser pays a distributor each time an advertisement link is “clicked” on. PPC is also popularly known as the cost-per-click (CPC) model. The pay-per-click model is primarily provided by social networks e.g. Facebook, Twitter and search engines like Google. The most popular social media sites for Ppc campaigns are Google Ads, Facebook Ads, and Twitter Ads. Keywords are central to the pay-per-click model.
5. Display Advertising
Display ads are available on third-party websites and promote products or services through video, image, or text elements.
Display advertising comes in a variety of forms. Display advertising includes banner ads. Desktop and mobile leaderboard advertisements are both available. Most ads are square or rectangular in appearance, and the information they contain is generally created to complement that of the host website as well as the preferences of the intended customers.
Display advertising campaigns can be carried out using ad networks such as Facebook ads or Google ads, which offer a potent crowd designed to target features as well as marketing layouts (that can also be combined with search ads).
6. Television Advertisement
A television advertisement (also known as a tv commercial, Tv advertisement, promotional, spot, broadcast tv spot, TV spot, advert, television ad, TV ad, or simply an ad) is a component of television content produced and paid for by an entire organisation. It communicates a message that seeks to promote and aims to market a product, service, or idea. TVCs are a term used among advertisers and marketers to define television commercials.
Often these privately-owned television networks heavily rely on advertising revenue to pay for their activities. During the early 21st century, the number of commercials steadily increased, while the length of each commercial lowered. Since the early days of television, this type of advertisement has promoted a broad range of goods, facilities, and ideas.
7. Audio-visual Marketing
Audiovisual marketing is the medium that sponsors most want to use because it provides them with the most feasible and potent method of converting to buyers. And buyers would be watching more TV as technology, including internet service and compact, makes it available anywhere and everywhere they need it. Motion pictures, live or prerecorded radio or television programs, slide shows, filmstrips, audio recordings, and multimedia presentations are all examples of audiovisuals.
