In our previous blog, we introduced you to the 7 most important types of digital marketing! And we hope we were able to clear your doubts regarding the matter!
In this blog we will be focusing more on marketing techniques that are easily available to the people. These types of marketing do not require in-depth understanding, rather they help any individual to step into the world of marketing with an ease.
The 5 kinds of Digital marketing includes-
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Viral Marketing
This blog aims to give you a better insight and clarity regarding the extremely booming digital marketing world!
So, without delaying much, let’s see what these types actually mean!
1. Mobile Marketing
Mobile marketing is a multi-channel digital marketing strategy that aims to reach a targeted audience via smartphones, tablet devices, as well as other portable devices, along with internet sites, e – mails, Short message service and MMS, social networking sites, and applications.
Customers’ attention and their money have shifted to mobile in recent years. As a result, marketers are following suit in order to achieve true omnichannel engagement. Marketing has become more fragmented along with the technology. Mobile marketing is a part of this fragmented marketing strategy. And, in order to capture and hold the attention of prospective buyers, subject matter has to be strategic as well as highly individualised, so, the help of the portable device has become quite relevant now.
2. Social Media Marketing
Social media marketing is a productive way for companies of various sizes to branch out to prospects and customers. People use social media to discover, learn about, follow, and shop from brands, therefore if you’re not available on platforms such as Facebook, Instagram, and LinkedIn, you’re losing out! Great social media marketing can help push your company to new heights by fostering loyal brand awareness and even pushing leads and sales.
Social media marketing necessitates an emerging strategy with measurable goals, that also includes:
Keeping and improving your profiles.
Posting images, videos, stories, and live videos that portray your brand and appeal to a specific audience. It is extremely important to Monitor the reputation and respond to the comments, shares, and likes left by the audience.
Following and interacting with followers, clients, and trendsetters to create a brand community. Paid social media marketing, in which you can pay in order to make your organisation appear in front of significant masses of highly targeted users, is also part of social media marketing.
3. Email Marketing
Email marketing is a powerful marketing channel that employs email to promote the company’s products or services. It is a type of direct advertising as well as internet marketing. By incorporating it into your marketing automation efforts, it can help make your clients aware of your newest goods or offers. It can also assist with lead generation, brand recognition, relationship development, and keeping the customer committed between transactions by using various types of promotional emails.
4. Influencer Marketing
Influencer marketing has become a common method of online marketing. It has become a buzzword for quite some time now, and it’s frequently quoted in the mainstream media.
Influencer marketing is a synthesis of old and new marketing tactics.
It includes the idea of endorsement by a celebrity into a modern content-driven marketing drive. The main differentiator in influencer marketing is that the campaign results in cooperation and collaboration between brands and influencers.
5. Viral Marketing
Marketing is regarded as “viral” whenever it attains the point at which it is shared by the wider populace instead of only its target demographic. If one is popular and loved, their message will appear in nearly everyone’s social media feed, giving their content a much craved exposure.
Viral marketing is a form of promotion in which the message of a service or a product is obtained by an audience.