What is e-commerce marketing and why it is popular now
E-Com marketing revolves around the idea of strategizing a marketing path for e-commerce stores which involves various aspects from website building, content creation, paid ads and more ways to increase revenue and customer base. It has always been important but it’s popularity has suddenly skyrocketed due to the pandemic restrictions all over the world which has forced people to do most of their buying online - which in turn has boosted the internet economy entirely.