Marketing Automation
When your lead magnet captures an email, the person should be enrolled for a welcome email sequence to inform them about your products or services. Similarly the users who abandoned their cart can be tracked and offered some discounts via email. Setting up automated email sequences for all situations can be done easily through automation tools.

Audit of previous campaigns
Create drip campaigns
Prepare template for different needs
Combine with direct copywriting and graphics
Automate entire campaigns
Rethink and develop strategy through analytics