4 min read

Why Is Online Reputation Important In Business?

Posted On November 24, 2021 By Anubhav Chakraborty

4 min read

Importance of Online Reputation in Business

Online reputation is essential for a business. It is beneficial in many ways. For example, if your company has a good online reputation, it will be trusted by more people. It will also gain more profit. Apart from these, a good online reputation has other advantages as well. If your company has a good reputation, it will be treated better online. 

Over time, you can change the reputation of your company. Just like reputations can be destroyed, they can also be repaired. This way, you can get the benefits of having a positive online reputation. It’s very important to keep your company’s online reputation in its best shape. 

There are numerous benefits to maintaining a positive online reputation of your company. Here are some of the importance of a good online reputation: 


  • People will trust you more if you have a good online reputation:

People trust companies with a good online reputation. This is because people take opinions from others and decide for themselves. If people start to trust your company, others are most likely to do the same. You need to acquire the trust of people. Or else, you will have a difficult time selling your products. Research has shown that 83% of people trust the brand recommendations given by their friends. Nearly 70% of people trust consumer opinions, not paid advertisements.


  • Your company will have a good brand reputation if you follow transparency:

 If you want to get a good online reputation, you need to make your business transparent. You need to listen to the customers online and also respond to their comments. This way, you are proving to your customers that your company listens to their problems and addresses them. Even a small reply to an Instagram comment can improve your reputation and build a relationship of trust with the customers. 

This is why it is very important to have a good online reputation. Nowadays, most people trust the opinions of other people, not paid advertisements. Therefore, your online reputation needs to be good. A study was done in 2018. The study found out that 91% of people trust online reviews as much as personal recommendations. And, on the other hand, 83% of people trust brand recommendations from friends.


  • A good reputation of your company can increase the profit: 

This is another importance of a good online reputation. Companies with a good online reputation tend to attract more business. It is really important to have tons of new, useful, and appropriate online reviews for your company. According to a paper by Harvard Business School, every additional one-star rating increases the company’s revenue by 9%. This way, a good online reputation can increase the profit of your company.


  • Your company can attract better employees with good online reputations:

With a good online reputation, you can attract both customers and employees. People want to work with a good company that has a good reputation in the market. They want to work with a company they can put their faith in. People always trust the opinions of the present and the former employees. Positive online reviews of your company will show that your company has a good online reputation. If your company has a good online reputation, it will attract better and talented employees. 


  • Your company will not be on the verge of getting a bad reputation: 

If your company already has a bad online reputation, it will earn an even worse reputation. Maybe because there are lots of problems within the company itself. Or maybe because the company is not doing enough to maintain a good online reputation. Improving a damaged reputation may sound like a very difficult job, but it is not impossible. There are ways by which you can save your company’s damaged reputation. You can also reduce the risk of getting a bad reputation. 


  • Your company’s reputation will directly put an impact on your sales and revenue: 

Today’s business environment is highly competitive. The way people view a company has a direct impact on its sales and revenue. If your company already has a good online reputation, you can spend less on marketing and advertising. 

Due to the rise of social media, companies need to focus on building a strong online reputation. 

Online reputation management is just about countering negative reviews and generating positive reviews. It plays a very important role in building your company. You can establish a firm hold in the market, increase your customer base, get better employees, and can boost your sales. This is exactly why businesses need to have a great online reputation.


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